TA was founded in 2022 by Tasnim Shah and Amin Daniel, a husband-and-wife duo with big dreams and a shared passion for building something meaningful.

Tasnim, a Law graduate and mother with a deep passion for creativity and business, had long envisioned a brand that could empower women through clothing that feels both timeless and effortless. From the very beginning, Amin believed in that vision and stood alongside her, supporting, encouraging, and helping to bring it to life.

Together, they poured their hearts into TA, committing their time, energy, and determination to grow a brand with intention. Each collection reflects not only their taste and vision, but also their resilience as partners in both life and business.

For them, TA is more than just a name. It reflects Timeless Attire; clothing designed to outlast trends, created with purpose, and built from a dream they share together.